Christina Aventi

Chief Strategy Officer, BMF

Christina has been bouncing around marketing and adland for the last 26 years, starting out as a client having honed her skills of persuasion in the glamourous category of fats and oils  - the toughest sell!

She’s applied that early education across lots of categories since – FMCG, retail, finance, alcohol and so on – helping BMF to be crowned most effective agency three times since 2017. 

Forever a student of our industry, she’s been crafting her skills in the social marketing and behaviour change space, working on domestic violence to child safety, consent and road safety, more recently.

But the thing she is most proud of is being part of the motley crew of BMF planners and the agency at large (and her actual family)

A sportsperson at heart (without the requisite skill or athleticism), agency life is her sport, and BMF is the team she’s proud to see be successful.   

Smelly Lunches means something to her because she has always felt more Italian at home in Sydney, and so Australian when visiting her relatives in Northern Italy.

As strange as it may seem, when she entered the industry by way of client side, many moons ago, there weren’t many hybrids like her.

She felt, different. And people told her she wasn’t very ‘corporate’, that she ‘didn’t fit the mould’.

So anything that addresses that sense of otherness and points it into the direction of celebrating uniqueness rather than marginalising as an ill fit, is close to her heart.